Product Development

A product from inside the walls of BMG, the Islander versatile beach towel is a 3-in-1 luxury beach accessory. Pick your spot on the beach or next to the pool, unpack Islander™, and turn your beach bag into a no slip beach towel. Fit the bag over the back of any beach chair and lay the inside towel out, conveniently. Because the bag and towel are together as one, it won’t slip behind you. No more ‘towel tuck.’

Marketing Executions

Brand Identity Suite